#405 – 470 Granville Street Vancouver, BC V6C 1V5

Great Stories Make Great Jewellery

Jewellery is more than something you wear. It’s a story – a symbol.  And when it comes from Minichiello, we know the value in the story a piece of jewellery tells. That’s because we’ve been in the jewellery business for six decades, 60 years of time-honoured beauty, style, and craftsmanship.

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Our Story

Fred Minichiello was known around his Vancouver neighbourhood as a man about town; everybody knew him and everybody loved him. A talented man, Fred began a lucrative career in the entertainment scene as an accordionist, playing multiple gigs around the city, from nightclubs, weddings, dances, to private performances, including a period at the Penthouse, where he became a household name to famous entertainers such as Louis Armstrong and the Mills Brothers. At night, you could find Fred rubbing elbows with celebrities who played the various clubs around town. Fred MC’d the opening of the Cave and played with the bands. This is where he became friends with Louis Prima, Sammy Davis Jr., and Sonny and Cher.

As a shoe cobbler, Fred combined his love for quality service with the art of conversation; he loved meeting new people and believed in the value of creating lasting relationships over sales. His philosophy has always been to treat others like family, regardless of their paycheque. Fred would rather he make less money and have a customer walk away happy than make more and have someone leave feeling unsatisfied. During this time, many of his industry friends began leaving Fred gold jewellery pieces for him to sell at the shoe shine stand due to how popular and well connected Fred was as well as his salesmanship and gift for making people happy.

Over time, Fred’s collection of beautiful gold grew and with it, a business idea: a family approach to fine crafted Italian jewellery at a wholesale value. What began as simple sales outside the Dominion Theatre Cigar Stand turned into representing local wholesale jewellers. He quickly became the man everyone went to for all their special occasions.

Fred moved his showroom to Granville and Robson, where he began adding to his inventory. Amongst the imported gold jewellery from Italy, Fred now sold precious gems, custom signet rings, and high-end watches. During this time, Fred made custom bands for Sonny and Cher.

This was the height of gold jewellery, and more importantly gold chains! There were lineups down the hall of people waiting to buy layers upon layers of gold chains. Our celebrity clientele grew with Mr T and Loni Anderson purchasing gold chains. You can find their autographed headshots adorned on the walls of the office alongside Fred’s family pictures.

Trends come and go, but diamonds never go out of style. Though gold chains declined in popularity, Fred’s name was as reputable as ever. Word-of-mouth status placed Fred as an expert in both style, craftsmanship, and outstanding service that people from around the world travelled to. As his business grew, so did his family – and Minichiello’s vision.

Fred’s vision still very much informs every facet of our family owned and operated business. From purchasing to selling, we are the same company, with a modern take. The best part of our job is knowing that we’ve helped our customers with one of the most important days in their life. Engagement, anniversary, birthdays, prom or just something for yourself, we are honoured to be a part of your significant moment.


I absolutely love the finished result and am very happy with the quality of the ring, as well as the service!

Eva, Vancouver

I've had my promise ring, my engagement ring, and my wedding band done here - I love them all!

Lisa, Vancouver

We love our rings and recommend Minichiello's to all our friends. Minichiello's is the BEST!

Janie S, Vancouver

Our Collection

  • The Crestina – custom diamond halo engagement ring

    $2,300 Add to cart
  • Diamond Initial Pendant – As Seen on Jillian Harris

    $495 Add to cart

Singular & Personal

Since 1958, we’ve been Vancouver’s go-to for quality jewellery. We’re the honest jewellery experts. If we wouldn’t wear it, we won’t buy it. Everything you see in our selection has been meticulously chosen and curated from quality designers that we know and trust.
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phone number
#405 – 470 Granville Street
Vancouver, BC V6C 1V5


Store Hours
Tuesday – Friday:  9 am – 5 pm
Saturday: 10am – 5pm
Sunday and Monday: closed

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